ContentEvo™ (previously known as mInteractive™) is an SMS marketing solution that helps build interactive communication with new and existing consumers and maximises revenue-generating opportunities. It is a new marketing medium that provides engaging wireless content for providers in the field of television and radio broadcasting and advertising and marketing communications.

ContentEvo™’s scalable plug and play capability complements existing marketing programmes and provides a platform where advertising messages can be conveyed and dispersed effectively for better market coverage and instant feedback.





FEATURES

InterGroup delivers short and simple messages wirelessly to individuals, groups or pre-selected groups and is a powerful reinforcement of existing print collaterals

InterPoll is a quick and effective way of creating and conducting interactive polls and games and surveys to a target group where responses are instantly viewed, consolidated and collated without incurring huge cost.

InterForum is an alternative channel for users to communicate and collaborate from anywhere and at anytime and allows users to chat, give an opinion or viewpoint on a particular subject or invent a new topic via their cellphones.

ActiveContest
A simple contest via any broadcast media in multiple choice questions format that activates participants to send in answers in a predefined SMS formatted text. To save waiting time the module also allows an Auto-Sorting of the correct answers and permits the game or contest administrator to manually or randomly select a winning participant’s phone number and view a specific contest’s correct and incorrect answers from a list. A contest administrator could tag advertisers’ sponsorship messages or teasers onto the SMS response messages which is a creative way of revenue generation.

ActiveDedicate
ActiveDedicate is a module that allows the radio listeners or television viewers to send in song requests or dedications via SMS using a specific format which could include the dedication message, song title and/or singer. Through ActiveDedicate, the host or disc jockey is able to immediately fulfill a public’s requests or dedications, and sort and view the most popular song or recording artist for the day, week, month or year.

ActiveGames
ActiveGames allows a game administrator to create a single question game with multiple clues and a single word answer. The ActiveGames system allows participants to send in a request for a clue and tracks the number of times such a request has been so that an immediate evaluation can be made that would generate a suitable response. The module also allows the game administrator to promptly choose a winner through means specified by him. Active Games is able to cater to multiple scenarios of game play as well as variations to the SMS text response.

---